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dominant narrative

Brass Tacks: On Narrative Shift with Erik Peterson

Narrative shift happens when we stop basing decisions, strategies, and policies on the current dominant narrative (think, “Pull yourself up by the bootstraps!” or “America first”) and start to purposefully ground our work in our personal values and principles. Narrative shift is our path to a better way of life. Erik Peterson of Bending the Arc Strategies shares his take on developing healthy narrative shifts.
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